Gruffalo Paperback Book

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¥89.00 CNY

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The Original magical and exciting picture book from the number one bestselling author and illustrator of Stick Man, Zog and many more.

The nation's favourite bedtime story! Walk into the deep dark wood, and discover what happens when a quick-witted mouse comes face to face with an owl, a fox, a snake . . . and a hungry Gruffalo. The perfect rhyming picture book for the family bookshelf.

'A mouse took a stroll through the deep dark wood.
A fox saw the mouse and the mouse looked good'

Julia Donaldson and Axel Scheffler's The Gruffalo is an undisputed modern classic and has become a bestselling phenomenon across the world with over 18 million copies sold. This award-winning story of a mouse and a monster has found its way into the hearts and bedtimes of an entire generation of children. Perfect to read aloud, the playful verse and beloved characters will enchant little ones for years to come. No home should be without The Gruffalo!

'Oh help! Oh no! It's a Gruffalo'

Shiny foil highlights on the cover makes this a special gift for toddlers
A magical picture book about a clever mouse, woodland creatures and the Gruffalo from the UK’s number one picture book author and illustrator
Perfect read-aloud rhyming text and stunning pictures on every page with lots of details to spot
The perfect story for children starting school about bravery, imagination and overcoming obstacles
Adapted into a short film starring James Corden (Mouse), Robbie Coltrane (The Gruffalo), Helena Bonham Carter (Mother Squirrel), Tom Wilkinson (Fox), John Hurt (Owl), and Rob Brydon (Snake)

Fabric: 75% cotton / 20% polyester / 5% elastane. Pre-washed for minimal shrinkage, maintains stretch after 30+ washes.

Care: Machine wash at 30°C. Tumble dry low.

True to size with a comfortable stretch. Designed with extra room in the seat to fit over nappies. Soft elastic waistband for easy on and off.

Between sizes? Size down for a snug fit, size up for longer wear. Cloth nappy users - we recommend sizing up.

Model is wearing size 6-12 Months.

View our full Size Guide →

Free shipping on orders over $50. We aim to dispatch all orders within 1-2 business days.

If you're not completely happy with your purchase, you can return it within 30 days for a full refund. Please see our returns page for full details.

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About The Gruffalo™

The Blade & Rose Gruffalo Outdoor Adventure collection brings the magic of Julia Donaldson and Axel Scheffler's classic story to life with a vibrant, playful lineup of premium children's clothing. Featuring an earthly color palette of cream, green, orange, and yellow, this collection includes everything from their signature knitted leggings and graphic tops to cozy hoodies, sweet dresses, booties, and even character-themed rucksacks.

Designed for active little ones, the pieces prominently showcase beloved characters like the Gruffalo and the clever little Mouse, making them perfect for everyday wear and backyard exploring.

True to the brand's reputation, each piece in this collection is crafted from incredibly soft, skin-friendly cotton blends designed to withstand the rough-and-tumble nature of childhood. To keep parents happy, the durable garments carry proud ethical credentials—including OEKO-TEX certification—ensuring they are free from harmful substances while staying comfortable all day long. Available in sizes ranging from newborns up to older junior kids, this charming collection beautifully balances whimsical storybook nostalgia with practical, high-quality design.

BestsellerUP TO 4 YRS

OEKO TEX

82 reviews

Gruffalo™ Outdoor Adventure Leggings

Little Gruffalo fans will love wearing these playful leggings on every adventure.

Bestseller

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58 reviews

Gruffalo™ Outdoor Adventure Top

A mustard long sleeve top featuring a fluffy friendly Gruffalo face with his woodland friends print on the front — perfect for little ones who love storytime and outdoor adventures.

65 reviews

Gruffalo™ Outdoor Adventure Hoodie

Little Gruffalo fans will love pulling on this cozy hoodie before heading out on their next big adventure.

OEKO TEX

51 reviews

Gruffalo™ Outdoor Adventure Socks

Introducing the delightful Gruffalo socks - the perfect addition to any wardrobe! These socks come in a lovely Khaki and brown colourway, with a playful Gruffalo print on the front, in a contrasting fluffy yarn material.

18 reviews

Gruffalo™ Outdoor Adventure Booties

These adorable Gruffalo booties are sure to bring a smile every time you slip them on your little one's feet.

12 reviews

Gruffalo™ Ready To Play Shorts

These fun green and orange striped knitted shorts are perfect for little Gruffalo fans ready to take on the day.

24 reviews

Gruffalo™ Ready To Play Tee

A vibrant orange tee featuring the iconic Gruffalo character alongside all his friends from the beloved story.

5 reviews

Gruffalo™ Ready To Play Summer Hat

Keep little ones shaded and smiling with this adorable Gruffalo summer hat, perfect for sunny adventures in the park, at the beach, or anywhere the wild things play.

The Blade & Rose Story

Founded by mum-of-two Amanda in 2012, Blade & Rose started with a simple idea: children’s clothing should be fun, bold, and built to last. What began at a kitchen table has grown into a beloved brand, known for our iconic leggings and character collaborations.