Full Priced Items

Our Elsie the Sheep Top is perfect for cosy days and little adventures alike. Featuring an adorable sheep-inspired design and soft, playful colours, it brings a touch of countryside fun to every outfit.

0-6 Months 6-12 Months 1-2 Years 2-3 Years 3-4 Years

¥163.00

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These super soft muslin squares featuring our Peter Rabbit In The Garden design are a must-have for every parent's diaper bag.

2 Pack

¥123.00

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These super soft muslin squares bring a little Peter Rabbit charm to everyday moments.

2 Pack

¥123.00

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Officially licensed Gruffalo™ Out to Explore children's leggings — soft, stretchy and perfect for little ones heading out to explore the world.

0-6 Months 6-12 Months 1-2 Years 2-3 Years 3-4 Years

¥136.00

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Bright, bold and full of London personality! Let your little one waddle into adventure with our London Guard Leggings.

0-6 Months 6-12 Months 1-2 Years 2-3 Years 3-4 Years

¥136.00

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This adorable puffin-themed romper is a summer favorite that kids and parents both love.

0-3 Months 3-6 Months 6-12 Months 12-18 Months 18-24 Months

¥191.00

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This adorable Highland Cow romper is a summer favorite that kids and parents will both love.

0-3 Months 3-6 Months 6-12 Months 12-18 Months 18-24 Months

¥191.00

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Our London Guard Top brings a splash of British personality to any outfit.

0-6 Months 6-12 Months 1-2 Years 2-3 Years 3-4 Years 4-5 Years 5-6 Years

¥163.00

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Meet the Lola the Jaguar Top! For little explorers with a playful, wild side 🐆🧡 In a warm deep peach shade, this beautifully crafted top features Lola the Jaguar brought to life with detailed appliqué, complete with irresistibly fluffy ears and a soft, textured tummy.

0-6 Months 6-12 Months 1-2 Years 2-3 Years 3-4 Years

¥163.00

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These adorable Highland Cow leggings are perfect for kids who love all things cute and cozy.

4-5 Years 5-6 Years

¥136.00

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Cute and colourful top from our new Stickman collection.

0-6 Months 6-12 Months 1-2 Years 2-3 Years 3-4 Years

¥163.00

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Navy blue socks featuring our new London Guard character on the front.

0-6 Months 6-12 Months 1-2 Years 2-3 Years 3-6 Years Adult Small (Size 4-6) Adult Medium (Size 7-9) Adult Large (Size 10-13)

¥48.00

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Introducing the vibrant Zog children's socks - the perfect addition to any wardrobe! These socks come in a bright yellow and orange colorway with an adorable Zog print on the front.

0-6 Months 6-12 Months 1-2 Years 2-3 Years 3-6 Years

¥48.00

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This adorable Peter Rabbit winter hat will keep your little one warm and cozy while adding a touch of storybook magic to chilly day outings.

0-6 Months 1-2 Years 3-6 Years

¥163.00

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Get ready for the festive season with these extra cute Socks.

0-6 Months 6-12 Months 1-2 Years 2-3 Years 3-4 Years

¥48.00

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